KILLERWATTZ

Phantom Power is the electricity drawn from a plugged in appliance while it's not in use. General Electric thinks this is a waste of your money and has come up with a solution to make unplugging easier.

BROCHURE

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AMBIENT

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Banner ads will be placed on blogs that feature money saving tips for families. Example: http://moneysavingmom.com/

KILLERWATTZ MICROSITE

SOCIAL

#IMPLUGFREE

Influential bloggers will be informed about the program and will be asked to post an article using #ImPlugFree. These articles will explain the possibility to save money using the programs reminder stickers.

Users can also post their own pictures with #ImPlugFree of their marked outlets to spread the word.

CW: Ashley Milhollin